Built by founders who faced the same challenges

Soft Launch Technologies was founded by people who have built and scaled startups themselves. We’ve dealt with unstable infrastructure, security concerns, unclear DevOps ownership, and the pressure of making the right decisions with limited resources.
This company exists because we needed this solution ourselves — and couldn’t find it

Meet Our Team

Anton Milman
CEO Soft Launch
Anton Milman
Andrian Shneider
COO Soft Launch
Andrian Shneider
Ivan Ershov
DevOps Engineer Soft Launch
Ivan Ershov

Who we work with

Our clients are product-focused teams who need reliable infrastructure — but don’t want to hire too early or build heavy internal processes

We work with:

  • Early-stage and growing startups
  • Small and mid-sized technology companies
  • Founders without a dedicated DevOps team

Approach to infrastructure

We don’t sell hours. We don’t push complex setups too early.
Our goal is to make infrastructure predictable, boring, and out of your way — so you can focus on the business.

Instead, we:

  • Assess real risks at your current stage
  • Focus on the few things that actually move the needle
  • Take responsibility for clearly defined infrastructure outcomes

The problem we help solve

At this stage, the wrong decision costs time, money, and focus. We help teams understand what really matters now — and what can safely wait.

For startups and SMBs, infrastructure usually becomes a problem at the worst possible moment:

  • When user growth accelerates
  • When downtime turns into lost revenue
  • When security questions appear
  • When hiring a full-time DevOps engineer feels risky and expensive

How collaboration works

  • Direct communication with senior engineers
  • Clear scope, priorities, and expectations
  • No account managers or sales layers
  • Decisions explained in plain language

Why founders choose us

No single point of failure

You don’t depend on one person. Knowledge, access, and responsibility are shared across a team.

Lower cost without hidden risks

You avoid the €90–130k/year cost of an in-house hire and the risks of freelancers — with predictable pricing from day one.

Fast start, fast impact

We start in 1–2 weeks, not months. No hiring cycles. No onboarding delays.

Clear responsibility and accountability

Everything is defined in a contract: scope, ownership, and SLA — no grey areas.

Security and access done properly

Structured access control and processes — not ad-hoc credentials or shared passwords.

Scales with your business

Increase or reduce support as your needs change, without rebuilding your team.

Coverage when it matters

Incidents are handled without relying on a single person being available.

Lower operational and legal risk

Fewer dependencies on individuals, clearer contracts, and fewer costly mistakes.