Built by founders who faced the same problems
Soft Launch Technologies was founded by people who have built and scaled startups themselves. We’ve dealt with unstable infrastructure, security concerns, unclear DevOps ownership, and the pressure of making the right decisions with limited resources.
This company exists because we needed this solution ourselves — and couldn’t find it
This company exists because we needed this solution ourselves — and couldn’t find it
Who we work with
Our clients are product-focused teams who need reliable infrastructure — but don’t want to hire too early or build heavy internal processes
We work with:
Early-stage and growing startups
Small and mid-sized technology companies
Founders without a dedicated DevOps team
How collaboration works
Direct communication with senior engineers
Clear scope, priorities, and expectations
No account managers or sales layers
Decisions explained in plain language
Approach
to infrastructure
to infrastructure
We don’t sell hours. We don’t push complex setups too early.
Our goal is to make infrastructure predictable, boring, and out of your way — so you can focus on the business.
Our goal is to make infrastructure predictable, boring, and out of your way — so you can focus on the business.
Instead, we:
Assess real risks at your current stage
Focus on the few things that actually move the needle
Take responsibility for clearly defined infrastructure outcomes
The problem we help solve
At this stage, the wrong decision costs time, money, and focus. We help teams understand what really matters now — and what can safely wait.
For startups and SMBs, infrastructure usually becomes a problem at the worst possible moment:
When user growth accelerates
When downtime turns into lost revenue
When security questions appear
When hiring a full-time DevOps engineer feels risky and expensive
Approach to infrastructure
Why founders choose us
Fast start, fast impact
No single point of failure
You don’t depend on one person. Knowledge, access,
and responsibility are shared across a team.
and responsibility are shared across a team.
We start in 1–2 weeks, not months. No hiring cycles. No onboarding delays.
Structured access control and processes — not ad-hoc credentials or shared passwords.
Incidents are handled without relying on a single person being available.
Fewer dependencies on individuals, clearer contracts, and fewer costly mistakes.
Increase or reduce support as your needs change, without rebuilding your team.
Everything is defined in a contract: scope, ownership, and SLA — no grey areas.
You avoid the €90–130k/year cost of an in-house hire and the risks of freelancers — with predictable pricing from day one.
Security and access done properly
Coverage when it matters
Lower cost without hidden risks
Clear responsibility and accountability
Scales with your business
Lower operational and legal risk
